We want our travelers to have the best possible experience when they book and travel with us. In order to help provide our travelers with an exceptional experience of our services, we ask you to share a few pieces of personal information with us. We keep all of our travelers’ personal information safe and secure. Below we inform you on how we collect, process, and store your information.

1. Who We Are

1.1 Safari365 endeavors to provide our users with the best possible experience while remaining committed to protecting users’ privacy and personal information. We follow a strict set of guidelines and rules on how personal information is stored, used and shared. We also know how important it is for our users to understand how we use this personal information.
1.2 This Privacy Policy sets out how we collect and process personal information about our website visitors, users and travelers and any other individuals whose data we process in relation to our legitimate business interests. Please read this Privacy Policy in full to understand our practices and policies.
1.3 We have lawful basis for collecting personal information as well as a legal duty to protect this personal information. We do this in accordance with the General Data Protection Regulation (EU) 2016/679 (the GDPR) and other applicable international data policies. For the purpose of GDPR, Safari365 is the Data Controller and are located at 3 Old Marine Drive, Foreshore, Cape Town, South Africa. Please see our contact details below (Section 8).

2. The Personal Information We Collect, How We Use It, and Our Lawful Basis for Collecting and Processing It

2.1 We may collect and use various types of personal information about you. Details of this information, together with an overview of the way that we use it and our lawful basis for the processing in each case are discussed below:

Enquiries, Planning and Booking

a) When you enquire or request a brochure from us, we collect personal data including contact information (email address and contact number), details on the destinations and experiences you are interested in and any additional details which you voluntarily provide to us. We may also collect details on the best time to contact you as well as what prompted your enquiry.
We use this information to help us provide you with the best user experience and to help you plan the best trip for your needs and wishes.
During the enquiry stage, processing this personal data is necessary for the purposes of the legitimate interests pursued by Safari365. Where we rely on our legitimate interests, we ensure that your rights are protected.

b) When you book a trip with us, in order to manage your booking, we will ask you to provide certain details pertaining to your travel arrangements. We use information provided by you to deliver our services. This information includes full name, passport details, international flight details, emergency contacts, preferences, and special requirements. This will also include details of any other travelers included in your booking.
We use this information to help organize and book your trip on your behalf and ensure delivery of the products and services included in your itinerary.

During the booking stage, processing this personal data is necessary for the performance of a contract by Safari365 and helps to ensure that we provide you with the best possible service.
Where you are a regular customer we may retain some of this personal information so that we can use it when you next book with us, as we have a legitimate interest to improve our customers’ experience.

Websites, Marketing and Advertising

d) We collect certain technical information about you when you visit our website. This is likely to include: your internet domain, your IP address, your browser type and version (e.g. Chrome or Internet Explorer), the operating system and platform that you are using (e.g. Windows or Mac), the screen resolution of your device, the dates and times that you access our website, the full URLs of the pages you visit and the websites or links that you use to access our website, login information, details of products or services that are viewed and the length of visits to certain pages of the website. We use cookies to track and collect this information.

We use this information for site management and security purposes (such as troubleshooting and testing) as well as to help us improve our website. We do not try to identify individual users or their usage habits from this data. Raw data logs are retained temporarily as required for security and site management purposes only.

When collecting this information, we use it to help improve our website performance and security. Processing this personal data is necessary for the purposes of the legitimate interests pursued by Safari365. We may display information that our customers are interested in. We also rely on our legitimate interest in measuring customer satisfaction and troubleshooting any website issues. Where required by law, we may also seek and rely on your consent.

e) We may collect and use information from various sources in connection with the marketing and advertising of Safari365 services. This may include your contact details to contact you with certain marketing messages (e.g. marketing emails). We may also use data we collect from you (either directly or via our website or advertising) to help us measure the effectiveness of our advertising and to establish what interests you and what doesn't.

If you have previously enquired, booked a trip with us or entered a Safari365 competition, we will send you a monthly Safari365 email newsletter. This newsletter provides updates and travel inspiration on our top destinations across Africa.

When sending you these updates, processing this personal data is necessary for the purposes of the legitimate interests pursued by Safari365 - done while ensuring your rights are protected. You have the right to opt-in and opt-out of receiving these newsletters. The option to subscribe is available on our website while the unsubscribe feature is available in the newsletter. Please contact us using the contact details provided below (Section 8) regarding newsletter queries.  

f) If you enter any competitions or promotions or complete Safari365 surveys we may collect your contact details. We will rely on your consent or on pursuing our legitimate interests (depending on whether we are marketing or carrying out market research), whilst ensuring that we protect your rights.

g) When you engage with us on social media, we may collect details such as your username in order to respond to any comments or queries. Processing this personal data is necessary for the purposes of the legitimate interests pursued by Safari365 done while ensuring your rights are protected.

Photobook Service

h) If you qualify for and accept our complimentary photobook offer we will collect certain personal information. This information includes contact details and a physical address for delivery of the photobook. The photobook will be filled with photos from your trip to Africa. These photos will be chosen, approved, uploaded and provided by you with your consent. With your consent, we may use your photos to promote Africa as a destination.

Processing this personal data is necessary for the purposes of the legitimate interests pursued by Safari365 in order to provide you with an added value service and to ensure performance of a contract. We engage in these activities while ensuring your rights are protected.

Administrative and Other Business Purposes

j) When we correspond with you by telephone, email or other, we may collect personal information. This includes recording phone calls and saving emails

Processing this personal data is necessary for the purposes of the legitimate interests pursued by Safari365 as well as to ensure that our consultants are providing you with the best possible service.

k) When you contact us for a particular reason other than those described above, such as to report a problem with our website or related programs, we may collect certain personal information.

Processing this personal data is necessary for the purposes of the legitimate interests pursued by Safari365 as well as to ensure efficient business operations. We continue to ensure that your rights are protected.

2.2 In addition to collecting personal information directly from you, we collect personal data from third parties such as but not limited to Google Analytics.

2.3 Special Categories of Personal Information
In addition, we may ask you for certain details that are classified as special categories of data including details on health or dietary requirements. We collect this directly from you with your consent to ensure that your trip is appropriate and meets your needs and wishes. Processing this personal data is necessary for the performance of a contract and to ensure your vital interests are protected.

2.4 If you are sharing personal information with us regarding other travelers under your booking, we ask you to confirm that you have the consent of the relevant parties and that this personal information is accurate.

3. Sharing Personal Information

3.1 In order to fulfill our contract with you and to ensure you receive the expected services, we need to share your personal information when necessary with the following third parties:
a) Selected trusted third party business partners and service providers (such as the local businesses and tour operators we make use of) to fulfill contracts and provide services you have booked through us.

c) Prospective buyers of our business or assets - assets which may include your personal information.

d) Any other third parties if it is necessary to comply with legal obligations or enforce agreements.

e) Any other third parties if sharing the information is necessary to protect your rights, our rights, property, or the safety of you or the safety of others.

f) Any third parties operating plugins or content on our website (including but not limited to Facebook, Twitter, Instagram) that you choose to interact with.

3.2 We do not share your personal information with third parties for their marketing purposes.

4. Transferring and Storing Personal Information

4.1 Where we collect and store your personal data, we endeavour to do so in compliance with the GDPR and other applicable international data policies. This involves putting technical, operational and administrative controls in place to keep it secure. We keep these under review to ensure compliance and to ensure that the measures we have adopted are appropriate.

4.2 We may process (or permit a third party to process) your personal information outside of the European Economic Area (EEA). In these areas, local laws may not provide legal protection regarding your personal information as would be the case in the EEA.

An example would be when we need to book local accommodation or service providers, whereby we would need to share information with third parties on the ground in order to confirm and complete your booking.

In addition, certain personal data will be processed by staff operating outside the EEA who work for us or for one of our suppliers. We will ensure that we take the necessary steps to protect your data as required by applicable laws.

5. Retention of Personal Information

5.1 We retain your personal information for the minimum and appropriate periods of time as is necessary to abide by our relevant legal obligations. Applicable retention periods are linked to our purposes and lawful basis for processing your personal information.

6. Your Rights Regarding your Personal Information

6.1 You have certain rights regarding your personal information in relation to the GDPR. Details of these rights are discussed below.

6.2 Your rights:

a) Access
You have the right to access your personal information. At your request we will confirm if we are processing your personal information and give you access to a copy of it.

b) Rectification
You have the right to request rectification of any inaccuracies and the right to request that incomplete personal information is completed.

c) Restriction of Processing
On legitimate grounds, you have the right to request restriction of processing of your personal information.

d) Erasure
On legitimate grounds, you have the right to request the erasure of your personal information.

e) Right to Object to Processing
You have the right to request that we stop or not start processing your personal data if it is likely to cause damage or distress to you or any third parties. You also have the right to object to direct marketing purposes.

f) Data Portability
You have the right to receive a copy of your personal information that we have collected and which you have provided to us in a commonly used and machine-readable format.

g) Right to Lodge Complaints
You have the right to lodge complaints with regards to the processing of your personal information.

If you would like to exercise any rights as discussed above, please contact us using the contact details below (Section 8).

7. Changes to our Policy

We reserve the right to modify this Privacy Policy when deemed necessary. Any changes made in the future will be published on and you will be contacted by email when appropriate.

8. Contact Details

8.1 We always appreciate your feedback. If you have any questions, concerns, comments, requests or complaints relating to our Privacy Policy, our website or our processing of your personal information please contact our administration department at  

Last Updated: 7 January 2019

Why you should choose Safari365 to book your luxury African safari adventure tour


We book less than 2000 guests to Africa annually.


Unbeatable like-for-like itinerary pricing.


Unique personal suggestions - no obligation.


Travel Protection guaranteed with SATSA.


Head office in Africa, we are with you every step of the way.


Sales Offices on three continents.

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